It's not an exact copy, or really even close to it. Remember that when you listen to a song, you're not actually hearing the singer or the backup musicians, but rather a digital reproduction of them. With that sort of sophisticated gadgetry connected to your brain, it's no wonder that we tend to be picky in our musical tastes. They also can differentiate between parts of complex sounds such as a guitar chord. Those frequencies are picked up by your eardrums and other structures in your ear, which are capable of detecting frequencies from just 20 Hz (20 vibrations per second) all the way up to 20,000 Hz, and noticing and analyzing tiny shifts in frequency, intensity, duration and direction. When you're listening to, say, "Single Ladies (Put a Ring on It)," what you're actually hearing is a bunch of different sounds - the singers' voices, the bass line, the drums, a synthesizer mimicking the sound of a string section - that are vibrations of molecules in the air at different frequencies. Whether you're a fan of Gotye or Beyoncé, the music you enjoy goes through a complex, at times convoluted route from the recording studio to your ears. To understand what Beats Audio does - or what its maker claims it does - you first have to know a little bit about the science of recording and reproducing sound. Īctually, there's a little more to Beats Audio than that. "Not even Dre can explain his own product," a British audio reviewer sneers. "Besides a bunch of hype and a red 'b' sticker, what (if anything) is Beats Audio?" a reviewer for Tunelab once groused, after puzzling over the terse, cryptic descriptions on manufacturers' Web sites. īut how Beats Audio actually achieves superior sound - or whether it does so at all - are questions that work some Web writer audiophiles into a lather. The brand captured 53 percent of the $1 billion headphone market in 2011, according to market researcher NPD Group. Dre headphones, or to choose an HP laptop or an HTC phone equipped with Beats technology. Įager to experience that aural nirvana, plenty of music lovers have been willing to plunk down as much as $300 for a pair of Beats by Dr. With Beats, people are going to hear what the artists hear, and listen to the music the way they should: the way I do". Most headphones can't handle the bass, the detail, the dynamics. But people can't really hear it with normal headphones. "Artists and producers work hard in the studio perfecting their sound. Dre explains on the Web site for Beats Electronics LLC, the Santa Monica, Calif.-based company that he cofounded with Jimmy Iovine, chairman of Interscope Geffen A&M Records, in 2006. "People aren't hearing all the music," Dr.
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